VINCE MANZE
Emmy and PROMAX Pinnacle Award winner Vince Manze helped to launch the NBC Agency in November 1999 and currently serves as the firm’s co-president. He continues to work closely with his longtime NBC Advertising & Promotion partner John Miller and is responsible for overseeing the development of all creative content produced by the Agency.
Under Miller and Manze’s direction, the NBC Agency has quickly established itself as one of the nation’s top creative commercial firms with a roster of clients that includes all NBC divisions.
Prior to the formation of the NBC Agency, Manze had served as Senior Vice President, Advertising & Promotion, NBC Entertainment, since September 1992. Over the past several years, Miller and Manze’s group has received more PROMAX awards and other top industry honors than any other network advertising and promotion team. Miller and Manze have long been recognized as industry trendsetters and under their leadership NBC is the most successful network in terms of building viewer awareness in its new programs. Miller and Manze have overseen the creation of successful franchise campaigns, such as “Must See TV,” and helped to develop and strengthen NBC’s brand identity.
In 1999, Miller, Manze and their NBC colleagues received the Emmy for Outstanding Commercial for an advertisement for the Internet portal service Snap.com. The spot also received the World’s Best Commercial award from the IBA. Last year, Manze was presented the Pinnacle Award by the members of PROMAX, which honors his lifetime achievements in the advertising and promotion industry. This is the same international association that named Miller and Manze the Marketing Team of the Year in 1995, and presented Manze with its Marketing Maverick Award that same year.
Manze is also responsible for developing programming for NBC Entertainment. He has served as the creator and executive producer of numerous NBC specials, including NBC’s "All-Star Comedy Hour," "TV’s Funniest Families," "TV’s Funniest Kids," and the Saturday-morning series "Guys Next Door."
Manze joined NBC in March 1990 as Vice President, Advertising & Promotion, NBC West Coast. In the spring of 1992, he was named Vice President, Advertising & Promotion, NBC-TV. Later that same year, he was appointed Senior Vice President, Advertising & Promotion, NBC Entertainment. Prior to joining NBC, Manze served as executive vice president of Steve Sohmer Inc., a theatrical motion picture and television production company that also specializes in television advertising and promotion. He has also worked for NBC4 in Burbank, California, as director of Broadcasting and Promotion and was responsible for the station’s programming, community service and advertising/promotion departments.
His extensive background also includes experience as Communications Director/Executive Producer, Specials, at WCAU-TV, the NBC-owned station in his hometown of Philadelphia; director of Communications for WCBS-TV in New York; and promotion manager for WLS-TV in Chicago. He lives in Los Angeles with his wife, Patricia, and their daughters, Devon and Chase Catherine.
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